Category: Agentic Commerce & AI Agents

Traditional CRO is built for human psychology. But when AI agents are doing the buying, bounce rates and button colors are irrelevant. Here's how to optimize for the metrics that actually determine whether agents find, select, and purchase from you.

A2A commerce — where a customer’s AI agent transacts directly with your merchant layer, bypassing your storefront entirely — is no longer theoretical. Here’s the infrastructure you need to participate in it.

The Linux Foundation launched the x402 Foundation in July 2026 with 40 members including Stripe, Visa, and Cloudflare. Here is what the HTTP-native payment standard for AI agents means for merchants, how the four-step handshake works, and what to implement before it becomes table stakes.

UCP — co-developed by Google and Shopify — defines how AI shopping agents discover your catalog, negotiate terms, and execute purchases directly. Here is what it is, which platforms support it, how to implement it, and the fraud risk everyone is overlooking.

Visa TAP, Google AP2, and FIDO are each solving agent identity differently. Here’s how the three competing standards work, where they diverge, and what commerce sites should implement before agent-initiated orders become a major revenue channel.

AI shopping agents and AI assistants read structured data, not marketing prose. Here are the Schema.org properties that determine whether your site gets selected or skipped — and the mistakes that cause agents to move on.