Field Notes
What we learn building infrastructure for the next generation of the web. Research, technical deep-dives, opinion.
Traditional CRO is built for human psychology. But when AI agents are doing the buying, bounce rates and button colors are irrelevant. Here's how to optimize for the…
Read →A2A commerce — where a customer’s AI agent transacts directly with your merchant layer, bypassing your storefront entirely — is no longer theoretical. Here’s the infrastructure you need…
Read →Multi-agent orchestration — one AI spawning many sub-agents to accomplish a goal — is creating traffic patterns your analytics, rate limiter, and WAF were not designed for. Here…
Read →Robots.txt gained legal weight under the EU AI Act in August 2026 — but up to 72% of AI crawlers still violate it. Here's how to configure it…
Read →The Linux Foundation launched the x402 Foundation in July 2026 with 40 members including Stripe, Visa, and Cloudflare. Here is what the HTTP-native payment standard for AI agents…
Read →On July 1, 2026, Cloudflare replaced its blunt AI bot toggle with three distinct categories: Search, Agent, and Training. The taxonomy is now the industry standard. Here is…
Read →Prompt injection and agent impersonation are two operational attack vectors targeting agentic commerce in 2026. DataDome tracked 16.4M spoofed Meta-ExternalAgent requests in two months alone. Here’s how both…
Read →UCP — co-developed by Google and Shopify — defines how AI shopping agents discover your catalog, negotiate terms, and execute purchases directly. Here is what it is, which…
Read →Visa TAP, Google AP2, and FIDO are each solving agent identity differently. Here’s how the three competing standards work, where they diverge, and what commerce sites should implement…
Read →AI shopping agents and AI assistants read structured data, not marketing prose. Here are the Schema.org properties that determine whether your site gets selected or skipped — and…
Read →On June 17, 2026, Google and ten major tech partners published the Agentic Resource Discovery spec. As of this writing, adoption is near zero — including among the…
Read →GA4 added a native AI Assistant channel on May 13, 2026, showing which humans clicked through from ChatGPT, Gemini, and Claude. But it can’t see the AI crawlers…
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