What Is Generative Engine Optimization? The Definitive Guide
TL;DR: Generative Engine Optimization (GEO) is the practice of optimizing your content to be discovered, cited, and recommended by AI-powered search engines […]
How to Implement MCP Endpoints for AI-Ready Commerce
TL;DR: Model Context Protocol (MCP) endpoints let AI agents query your product catalog, check pricing, and initiate transactions programmatically—without scraping your website. […]
What Is Agentic Commerce? The Definitive Guide
TL;DR: Agentic commerce is the emerging model where AI agents autonomously research, evaluate, negotiate, and purchase products and services on behalf of […]
Closed-Loop Attribution for Lead Gen: Using GCLID + Enhanced Conversions for Leads
TL;DR: Closed-loop attribution connects your Google Ads clicks to actual revenue by feeding offline conversion data back to Google’s algorithms. Using GCLID […]
AI Bots Are Visiting Your Website: How to Identify GPTBot, PerplexityBot, and Claude-SearchBot
TL;DR: AI bots from OpenAI (GPTBot), Perplexity (PerplexityBot), Anthropic (Claude-SearchBot, ClaudeBot), Google (Google-Extended), and others are visiting your website daily. AI bot […]
Know Your Agent: Why Businesses Need AI Visitor Verification
TL;DR: Know Your Agent (KYA) is the emerging framework for identifying, verifying, and qualifying AI agents that visit your website. As AI […]
Invalid Traffic vs Click Fraud: GIVT, SIVT, and What Marketers Should Actually Do
TL;DR: Invalid traffic and click fraud are related but distinct problems. GIVT (General Invalid Traffic) is easy to detect and filter—bots, crawlers, […]
Spam Leads From Google Ads: Diagnosis, Fix, Signal Hygiene
TL;DR: Spam leads from Google Ads are not just a nuisance—they actively corrupt your Smart Bidding algorithms. This guide walks you through […]
We Analyzed 30M+ Website Visits—Here’s What AI Bot Traffic Really Looks Like
TL;DR: Our analysis of over 30 million website visits across multiple industries reveals that AI bot traffic now accounts for 38–52% of […]