Invalid Traffic vs Click Fraud: GIVT, SIVT, and What Marketers Should Actually Do
TL;DR: Invalid traffic and click fraud are related but distinct problems. GIVT (General Invalid Traffic) is easy to detect and filter—bots, crawlers, […]
TL;DR: Invalid traffic and click fraud are related but distinct problems. GIVT (General Invalid Traffic) is easy to detect and filter—bots, crawlers, […]