AI Bots Are Visiting Your Website: How to Identify GPTBot, PerplexityBot, and Claude-SearchBot
TL;DR: AI bots from OpenAI (GPTBot), Perplexity (PerplexityBot), Anthropic (Claude-SearchBot, ClaudeBot), Google (Google-Extended), and others are visiting your website daily. AI bot […]
Invalid Traffic vs Click Fraud: GIVT, SIVT, and What Marketers Should Actually Do
TL;DR: Invalid traffic and click fraud are related but distinct problems. GIVT (General Invalid Traffic) is easy to detect and filter—bots, crawlers, […]