AI Bots Are Visiting Your Website: How to Identify GPTBot, PerplexityBot, and Claude-SearchBot
GPTBot, PerplexityBot, Claude-SearchBot - AI crawlers visit your site daily. Learn to identify each major AI bot by user agent, IP range, and behavior.
Invalid Traffic vs Click Fraud: GIVT, SIVT, and What Marketers Should Actually Do
GIVT vs SIVT: understand invalid traffic, how it differs from click fraud, and the layered detection strategy that stops both from corrupting your ad spend.