What Is Generative Engine Optimization? The Definitive Guide
TL;DR: Generative Engine Optimization (GEO) is the practice of optimizing your content to be discovered, cited, and recommended by AI-powered search engines […]
AI Bots Are Visiting Your Website: How to Identify GPTBot, PerplexityBot, and Claude-SearchBot
TL;DR: AI bots from OpenAI (GPTBot), Perplexity (PerplexityBot), Anthropic (Claude-SearchBot, ClaudeBot), Google (Google-Extended), and others are visiting your website daily. AI bot […]
Invalid Traffic vs Click Fraud: GIVT, SIVT, and What Marketers Should Actually Do
TL;DR: Invalid traffic and click fraud are related but distinct problems. GIVT (General Invalid Traffic) is easy to detect and filter—bots, crawlers, […]
We Analyzed 30M+ Website Visits—Here’s What AI Bot Traffic Really Looks Like
TL;DR: Our analysis of over 30 million website visits across multiple industries reveals that AI bot traffic now accounts for 38–52% of […]